The Verdict, in Brief.
Firm History & Standing.
Founded 2012, Los Angeles. Privately held by a small founding group. A+ with the BBB. Smaller book than the top five. roughly 8,000 active accounts versus Goldco's ~60,000 or AHG's ~50,000. Smaller scale means deeper per-client service, at the cost of the ecosystem features (Goldco's library, Birch's published-fee page) that come with size.
The Fee Schedule.
Flat $200 annual all-in. First-year fees waived on qualifying rollovers of $25,000+. Competitive with Birch and AHG, without Birch's public-website fee publication.
Custody & Service.
Storage at Delaware Depository and International Depository Services. Segregated is opt-in rather than default. Rollover specialists assigned at opening; wait times around five business days.
Buy-back & Liquidity.
The signature feature: 0% discount, ten-business-day execution window, same-day price-lock on written instruction. In the buy-backs we reviewed, Priority executed at the locked price in every case. including one where spot had fallen 3% during the window.
Reservations.
Small firm. 8,000 accounts versus Goldco's 60,000. means less ecosystem. No proprietary educational library, no published-fee page. For allocators who treat firm scale as a risk factor, worth noting. The $10,000 minimum matches AHG and Birch, so not distinctive on entry cost.
Who Priority is For.
The allocator whose primary concern is liquidity and buy-back economics. especially on shorter holds (3–7 years) where the spread difference compounds. Sensible for $10,000 to $50,000 accounts.